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Marketing is the tool for companies to
achieve their goals with their products and services.
This course is designed for self-employed business people
setting up in business and need to effectively market their
products and services, or those already in business and need
to increase sales. Also for organisations looking to improve
their links and penetration to selected customer groups or
market segments.
The course covers: The four ‘P’s
in marketing;
- Product life cycle:
Market research, analysing customer behaviour; Selling;
Analysing your business
- Marketing Plans
- Product or Service Development
- Promotion & Advertising;
The Brand; Targeting, Budgeting & Forecasting
Control
systems; Global Marketing.
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