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This innovative 1-2 day course is suitable
for managers and front line staff in Public & Private
sector organisations who may be dealing with multi-cultural
clients.
Cultural Intelligence is about the organisation’s awareness
of its internal strengths and recognising its weaknesses
with respect to its workforce and its external customers.
It’s about how the organisation appears to the public
outside as an employer and as a company to do business with.
It is also about how every individual in that organisation
has the knowledge about different cultures and the confidence
to communicate effectively with them. These “soft” skills
can have a positive and a negative impact on the bottom line,
depending on the level and quality of training given to staff.
Successful interaction with people from other cultures is
at the heart of Cultural Intelligence. This is especially
important if the organisation is involved in international
trade.
The course will increase knowledge and awareness of people
from other cultures & faiths, whether they are customers
or colleagues. Understanding of their behaviours, lifestyles,
customs & etiquettes is improved so that prejudices are
challenged or removed. This knowledge can provide valuable
approaches in marketing of products & services as well
as a competitive edge in business. The course also covers
the essentials of professional & legal responsibilities
of all employees with respect to laws on Discrimination based
on Race, Religion & Beliefs. The emphasis is on learning
practical skills and knowledge to enable a more confident
and professional approach to interacting with people from
different cultures, as well as recognising the commercial
benefits of diversity.
The course content is flexible & can be tailored to the
needs of the organisation,
e.g. focus on Healthcare professionals.
“To Change the World we
first need to change ourselves”
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