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This course is aimed at individuals entering
the Pharmaceutical Industry for the first time (Medical Representatives,
etc.), also healthcare professionals who are suppliers to
or customers of the pharmaceutical industry, especially Pharmacists.
The course will provide an overview of the structures and
functions of the industry and its member companies. It will
look at different facets of the companies and roles of various
functions such as Medical Representative, and Head Office
facilities such as Sales & Marketing and Medical Information.
Also, the industry, Regulation of pharmaceuticals:
the ABPI, Code of Practice Committee, etc. pharmaceutical
supply chain; Clinical trials; Sales and marketing of medicines
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